a UX Designer

Hi again, I'm Keivan Sina

I am a User Experience Designer & Researcher with a deep passion for understanding how technology impacts people’s behavior and influences their habits.

Some of the work I'm most proud of.


"Iran Salary" is a product of

The most important purpose of Iran salary is creating an algorithm that provides reasonable salary based on essential factors such as location, work experience, size of company and ... .

Having knowledge of average salary for all people in all surveys help them decide to improve their business or pay fair salary and eventually plan their future.



"Safar Market" is a product of IRSA Company which is a marketplace for travel agencies to provide flight ticket, hotel reservation, tour reservation, etc.

“IRSA” as sole partner of IATI in Iran is a B2B online travel solutions provider. It specializes in providing complete online services, enabling a seamless and fast communication between travel product suppliers and sellers such as travel agents and tour operators.


A little about me


IRSA Online Travel Solution

Product Designer
DEC 2018 — AUG 2019

  • Designed and launched a tourism marketplace (SafarMarket) from scratch with a strong focus on usability and delivered over 300 screenshots on 3 platforms (website, Android and iOS) in 9 months
  • Improved the usability of the product iteratively using “user-centered design” and “design thinking” principles
  • Reduced the size of the project by 80% using atomic design methodology
  • Accelerated the development process by making a design system, style guides and handover them using “Zeplin”
  • Facilitated the design collaboration by using “Plant” as a Sketch version controller
  • Helped other teammates to meet the deadlines by coding HTML, CSS


UX Consultant
SEP 2018 — NOV 2019

“Dataak” is a knowledge base specializing in data mining and big data. This startup provides a product that can help with decisions, reduce risks and identify problems to improve product quality and customer performance.

  • Consulted and contributed to the design of one of their products to improve their user experience and add some new features.
  • Used Ant Design System and make it right to left to use it in their new product.
  • Provided feature list, Personas, Scenarios, and held some interviews to design their new product.

Product Designer
DEC 2017 — SEP 2018

“” is the leading job site recruitment service in Iran. The website is serving as the primary recruitment channel for many international firms. Many Iranian companies hire talents thanks to this website.

  • Designed and delivered a product ( from scratch with +500 view per day
  • Conducted weekly design team sessions to update designers and resolve problems in their own agile teams
  • Reduced the users’ complaints by 40% by monitoring the usability of the product iteratively using “Hotjar”


UX/UI Designer • Developer • Team Lead
DEC 2015 - DEC 2017

“Keylid Talaee” is a company that offers software solutions in a variety of areas such as education, media streaming, and gaming.

  • Engaged in 4 UI/UX projects and 3 front-end projects in different domains
  • Promoted in 2016 to lead an agile team responsible for building AOD applications and contributed to the product design of this project

RM Innovation

UX/UI Designer • Front-end Developer
APR 2015 — DEC 2015

"RM Innovation” as the Home Furnishing industry’s leading software & e-commerce providers, we have developed a powerful and affordable suite of digital products and services tailored for independent retailers.

  • Contributed to the UI/UX design of 5 projects.
  • Contributed to the front-end development of 5 projects.
  • Prepared a design best practice handbook for e-commerce industries.

InfoTech International

UX / UI Designer • Front-end Developer
OCT 2013 — MAY 2015

“InfoTech International” is an innovative regional market leader specializing in IT system integration. InfoTech provides IT solutions based on world-class technology and an imaginative understanding of customer needs through a strong local presence.

  • Contributed to the development of 4 projects in various programming languages such as J2EE, Primeface, HTML, CSS, Javascript.
  • Designing the user interface of 5 projects.
  • Designing their graphic works like logo design, banner design, and icon design.

Pishgam Intelligence

MAR 2012 — DEC 2013

“Pishgam Intelligence” is a startup started by one of my friends and me. It designs and provides smart home solutions for buildings.

  • Design and implement a smart home solution using wireless sensor networks (WSN) from scratch.
  • Design and implement network stack.
  • Design and implement node modules such as main controller, smart plugs, and smart switches.


Hamadan University of Technology

Bachelor of Science (B.S.) Computer Science
2010 — 2014

  • Teacher assistant in computer programming course for 3 years
  • Head of the computer and IT association for 2 years



  • Sketching
  • Wireframe
  • User Journey
  • Task Flows
  • Prototyping
  • Personas
  • Design System
  • Sketch Plugin Development


  • Interviews
  • Information Architecture
  • Market Research
  • Usability Testing
  • A/B Testing & Experiment


  • HTML
  • CSS
  • SASS
  • Bootstrap
  • JavaScript
  • jQuery
  • Angular
  • PHP
  • Laravel
  • SQL
  • Magento
  • Java
  • C++
  • Matlab
  • Git


  • Sketch
  • Figma
  • XD
  • Invision Studio
  • Zeplin
  • Plant
  • Axure
  • Photoshop
  • Illustrator
  • Aftereffect

Work with me

Would you like to have professional project? Let's talk about it!


+60 137-186149